Privacy Policy Supplement for California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia Residents

Overview

Last updated July 7, 2026

This Privacy Policy Supplement for residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia Residents (this “Supplement”) supplements the information contained in Eckard Enterprises, LLC (together with its affiliates, “Eckard” “we”, “us”, or “our”) Privacy Policy (the “General Privacy Policy”) and applies solely to those consumers who reside in the aforementioned states (“consumers” or “you”). The terms of this Supplement shall govern over any conflict with the General Privacy Policy. We adopt this Supplement to comply with the California Consumer Privacy Act of 2018, as amended (“CCPA”), Colorado Privacy Act (“CPA”), Connecticut Data Privacy Act (“CTDPA”), Delaware Personal Data Privacy Act (“DPDPA”), Florida Digital Bill of Rights (“FLDBOR”), Indiana Consumer Data Protection Act (“INCDPA”), Iowa Consumer Data Protection Act (“ICDPA”), Kentucky Consumer Data Protection Act (“KCDPA”), Maryland Online Data Privacy Act (“MODPA”), Minnesota Consumer Data Privacy Act (“MCDPA”), Montana Consumer Data Privacy Act (“MTCDPA”), Nebraska Data Privacy Act (“NDPA”), New Hampshire Privacy Act (“NHPA”), New Jersey Data Privacy Act (“NJDPA”), Oregon Consumer Data Privacy Act (“OCPA”), Rhode Island Data Transparency and Privacy Protection Act (“RIDTPPA”), Tennessee Information Protection Act (“TIPA”), Texas Data Privacy and Security Act (“TDPSA”), Utah Consumer Privacy Act (“UCPA”), and Virginia Consumer Data Protection Act (“VCDPA”) and any terms defined in the CCPA, CPA, CTDPA, DPDPA, FLDBOR, INCDPA, ICDPA, KCDPA, MCDPA, MODPA, MTCDPA, NDPA, NHPA, NJDPA, OCPA, RIDTPPA, TIPA, TDPSA, UCPA, VCDPA have the same meaning when using this Supplement.

Information We Collect

Our website https://eckardenterprises.com (the “Website”), the Eckard Insight app (the “App”) and their respective subpages and content, collectively the (“Site”) collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“Personal Information”). Personal information does not include:

1. Publicly available information from government records.
2. Deidentified or aggregated consumer information.
3. Other information deemed under applicable state law not to be personal information.

In particular, our Site has collected within the last twelve (12) months, and intends to continue collecting, the following categories of personal information from consumers:

We obtain the categories of personal information listed above from the following categories of sources:

1. Directly from you. For example, from forms you complete or products and services you purchase.
2. Indirectly from you. For example, from observing your actions on our Site.
3. From other third parties, including those listed on our General Privacy Policy.

The information we obtain about you from third parties may be combined and utilized with the information you provide to us.

Use of Personal Information

We may use, share, sell, or disclose the personal information we collect for one or more of the following purposes:

1. To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
2. To provide, support, personalize, and develop our Site, products, and services.
3. To create, maintain, customize, and secure your account with us.
4. To process your requests, purchases, transactions, and payments and prevent transactional fraud.
5. To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
6. To personalize your Site experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Site, third-party sites, and via email or text message (with your consent, where required by law).
7. To help maintain the safety, security, and integrity of our Site, products and services, databases and other technology assets, and business.
8. For testing, research, analysis, and product development, including to develop and improve our Site, products, and services.
9. To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
10. As described to you when collecting your personal information or as otherwise set forth in the applicable state law.
11. For other purposes provided in our General Privacy Policy.
12. To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Site users and customers is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may share your personal information by disclosing it to a third party for a business purpose. In the preceding twelve (12) months, we have disclosed personal information for a business purpose to the categories of third parties indicated in the chart below.

We may also share your personal information, including by selling it to third parties, subject to your right to opt-out of those sales. Our personal information sales do not knowingly include information about individuals we know are under the age of thirteen (13), regardless if we have parental consent. In the preceding twelve (12) months, we have sold the following categories of personal information to the categories of third parties indicated in the chart below. For more on your personal information sale rights, see “Personal Information Sales and Targeted Advertising Opt-Out and Opt-In Rights” below.

* Except as provided on our Privacy Policy.

Reselling Personal Information

Applicable state law may prohibit a third party from reselling personal information unless you have received explicit notice and an opportunity to opt-out of further sales. If you would like a list of the businesses with whom we may share or resell your information, you may contact us to request that information. Generally speaking, however, we only share your information with our business partnerships who aid in providing you the services associated with Eckard’s website and application, and for third-party website analytics (e.g. Google). To opt-out of those sales, please follow the opt-out procedure provided below.

Your Rights and Choices Under the CCPA

The CCPA provides consumers, employees, potential employees and businesses that are California residents with specific rights regarding their personal information. This section describes CCPA rights available to those persons and explains how to exercise those rights.

Note: In some instances, we may NOT be able to comply with your request given that we are not the data controller, but instead, are a data processor and/or may be required under applicable law to maintain your data.

Right to Know and Data Portability

You have the right to know what information we have collected about you over the past twelve (12) months and how we use it. Once we receive your request to exercise your right to know and confirm your identity (see Exercising Your Rights), we will disclose to you:

1. The categories of personal information we collected about you.
2. The categories of sources for the personal information we collected about you.
3. Our business or commercial purpose for collecting or selling that personal information.
4. The categories of third parties with whom we share that personal information.
5. If we sold or disclosed your personal information for a business purpose, two (2) separate lists disclosing: (i) sales, identifying the personal information categories that each category of recipient purchased; and (ii) disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
6. The specific pieces of personal information we collected about you in a readable format (also called a data portability request).

Right to Correct

You have the right to correct inaccuracies in your personal information that we collected from you and retained. Once we receive your request to exercise your right to correct and confirm your identity (see Exercising Your Rights), we will use commercially reasonable efforts to correct the inaccurate personal information as directed by you. We may deny your request if a response is impossible or would involve disproportionate effort to correct inaccurate information.

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive your request to exercise your right to delete and confirm your identity (see Exercising Your Rights), we will review your request to see if an exception allowing us to retain the information applies. We may deny your request if retaining the information is necessary for us or our service provider(s) to:

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

If your request to delete is not subject to one of the above exceptions, we will grant your request to delete or deidentify personal information from our records and will direct our service providers to take similar action.

California users under the age of 18 may request the removal of their content or information publicly posted on websites by sending us an email at info@eckardenterprises.com. Please note that most of the user content that appears on our website is stored and controlled by third-party providers; thus, complete and comprehensive removal of the content may not be possible.

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of your personal information to third parties. For instructions on exercising your right to opt out of the sale or sharing of your personal information, see Personal Information Sales and Targeted Advertising Opt-Out and Opt-In Rights below.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to limit the use of your sensitive personal information to that use which is necessary to perform the services and goods we provide as mentioned above in the “Sharing Personal Information” section.

Exercising Your Rights

To exercise your right to know, right to correct, right to delete, or right to limit as further described above, please submit a request by either:

1. Calling us at (972) 884-5920
2. Emailing us at info@eckardenterprises.com

Only you, or someone legally authorized to act on your behalf, may make a request related to your personal information.

You may also make a request on behalf of your child by contacting us at the information above and provide information that will allow us to properly identify your child and your relationship as the parent or guardian of your child.

You may only submit a request twice within a twelve (12)-month period. Your request must:

1. Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include: contact information; information about prior purchase history; and other information as we may reasonably request.
2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
3. If you are an authorized agent of a third party, you must provide us with: (i) sufficient information demonstrating your role as an authorized agent for the individual you are making the request about (e.g. court order, power of attorney, etc.); (ii) information that will allow us to verify your identity; and (iii) any other information that we may reasonably request consistent with applicable law in order to authenticate your request.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

You do not need to create an account with us to submit a request to know or delete. However, we do consider requests made through your password-protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.

Please note that additional time may be needed to process the deletion of personal information from backup and/or archival databases.

For instructions on exercising your sale opt-out or opt-in rights, see Personal Information Sales and Targeted Advertising Opt-Out and Opt-In Rights below.

Response Timing and Format

We will confirm receipt of your request to exercise your right to know, right to correct, right to delete, and/or right to limit within ten (10) business days. If you do not receive confirmation within the ten (10)-day timeframe, please call us at (972) 884-5920.

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another forty-five (45) days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the twelve (12)-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Personal Information Sales and Targeted Advertising Opt-Out and Opt-In Rights

If you are age sixteen (16) or older, you have the right to opt-out of the sale of your personal information at any time. We do not sell the personal information of consumers we actually know are less than sixteen (16) years old regardless if we receive parental consent. Consumers who opt in to personal information sales may request to opt out of future sales at any time.

To exercise the right to opt out of the sale of your personal information or targeted advertising, you (or your authorized representative) may submit a request to opt-out to us by contacting us via the contact information at the bottom of this page. In your inquiry, please include on the subject line: “Do NOT Sell My Personal Information”.

Once you make a request to opt-out of the sale of your personal information, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back into personal information sales at any time by contacting us.

You do not need to create an account with us to exercise your right to opt-out of the sale of your personal information. We will only use personal information provided in a request to opt-out of the sale of your personal information to review and comply with the request to opt-out.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights set forth above. Unless permitted by the CCPA, we will not:

1. Deny you goods or services.
2. Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
3. Provide you a different level or quality of goods or services.
4. Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time by calling us at (972) 884-5920 or emailing us at info@eckardenterprises.com. We may provide financial incentives from time to time including through promotions, contests, gift cards, giveaways, discounts/sales, and rewards. The terms of any such incentives will be communicated with that particular financial incentive.

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are consumers, employees, potential employees and businesses that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email or write us at the addresses provided below.

Your Rights and Choices Under the Applicable State Law

We may share your personal information by disclosing it to a third party for a business purpose.

Privacy laws in these states give residents certain rights with respect to their personal data when they take effect through 2026. Those rights include:

1. Right of Access: You have the right to access and obtain a copy of your personal data.
2. Right to Correct: You have the right to correct inaccuracies in your personal data.
3. Right to Deletion: You have the right to request that we delete personal data provided by or obtained by you.
4. Right to Obtain Third Party Information: You have the right to request a list of third parties to which we have disclosed your information.
5. Right to Opt-Out of Processing: You have the right to request that we no longer process your information for profiling but this may result in your inability to use the Website.
6. Right to Opt-Out of Targeted Advertising: You may ask us not to use or disclose your information for the purposes of targeting advertising to you based on your personal data obtained from your activity across different businesses, services, websites, etc.
7. Right to Opt-Out of Personal Information Sales to third parties.
8. Right to Opt-Out of the collection of personal data obtained from voice or facial recognition technologies.
9. Right to Non-Discrimination: We may not process personal data in violation of state and federal consumer anti-discrimination laws or discriminate against you for exercising rights under these state laws.

To submit a request to exercise any of the above rights, please refer to the “Exercising Your Rights” section above. You may email us at info@eckardenterprises.com with the subject line “Privacy Rights Request” and let us know in which state you live. Please see the “Personal Information Sales and Targeted Advertising Opt-Out and Opt-In Rights” section above for a description of how to exercise your right to opt-out of targeted advertising or sales and uses for purposes not directly related to the Website.

If you submit a request regarding one of the rights listed above and such request is denied you may appeal our decision by emailing us at info@eckardenterprises.com with the subject line “Appealed Privacy Right Decision”. We will respond to an appeal within forty-five (45) days with the ability to extend this by an additional sixty (60) days after notifying you of the extended time period. We will maintain records of all appeals and responses for a period of at least twenty-four (24) months.

Changes to This Supplement

We reserve the right to amend this Supplement at our discretion and at any time. When we make changes to this Supplement, we will post the updated notice on the Site and update the notice’s effective date. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes to this Supplement.

Contact Information

If you have any questions or comments about this Supplement, the ways in which Eckard collects and uses your information described herein this Supplement, your choices and rights regarding such use, or wish to exercise your rights under applicable state law, please contact us at:

If you need to access this Supplement in an alternative format due to having a disability, please contact info@eckardenterprises.com or (972) 884-5920.